London Fashion Week Pam Hogg SS20 - Best in Show: Poodle Power
On Day 1 of London Fashion Week, the hot crowd awaited the highly anticipated Pam Hogg show, the theme “Best in Show: Poodle Power” ran through the excited crowd. The lights dimmed, we knew Pam was about to blow our minds, DAF- Sato Sato started to play, laced with the yips of hyped poodles. Presenting her first trophy outfit, was British-Brazilian model, Alice Dellal, who set the tone of the show, wearing nothing but “Best In Show” rosettes covering her naughty bits.
As models were sent down the catwalk, Cruft Fun Camp was in full force. Theatrical headdresses, paired with risque bodysuits, dawned with ruffles precisely placed to show a bit of modesty. Prize show ribbons became nipple covers, and trippy poodle prints brought the theatrical poodle parade to life. It wouldn't be Pam Hogg if she wasn’t outrageous, and we weren't disappointed, as male models equipped with leads and dog collars flirtatiously graced the catwalk in show-prize-ribbon tulle skirts.
From top to tail the models strutted their stuff, we were witnesses in this trippy dog ceremony; With a man seaming to be the show manager in relaxed tank top and shorts about to take through his prize poodle. To a cute hallucinatory little bow peep inspired look, and what could only be the prestigious award ceremony to conclude. With oversized headdresses acting as a placeholder for the winning models.
Just like show day itself, Psychedelic Poodle Parlour was completed. The Stooges “I Wanna Be Your Dog” playing in the background as the Dogs er Models Paraded one last time before heading back for their well deserved Poodle Party.
Photo Credit and Article By:
Victoria Patterson Designer of Trippy Hippy Clothing
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Pam Hogg
London Fashion Week Pam Hogg SS20 - Best in Show: Poodle Power
Photo Credit: London Olios
and
Trippy Hippy Clothing
https://trippyhippy.myshopify.com/collections/couture
Written By: Victoria Patterson Designer of Trippy Hippy
Written For: London Olios Magazine